The Saffré area is a 5,800 ha drinking water catchment. Its stakeholders are committed to pesticide-free farming by 2040. A research project has been undertaken to contribute to this objective. It has highlighted not only the territory's strengths -a large proportion of grassland areas and farms are already using organic farming methods -but also the threats it is facing. Grassland areas are declining in favour of crops that consume more pesticides, and the cyclical downturn in demand for organic products is slowing down conversions. To break free from the limitations of long and specialized value chains, some farms are innovating by diversifying their outlets through direct sales, or by diversifying their production by developing crop-livestock complementarities. These innovations will be valuable in helping to achieving a pesticide-free territory by 2040.