Using Eurostat and OECD data on agri-food exports, this article provides a picture of the evolution in the similarity between Italian and other European Mediterranean countries’ exports, before and after the recent financial crisis. Considering different indexes, the similarity is somewhat moderate and does not vary noticeably among the indexes when considering the EU-25 market. By contrast, a strong qualitative dissimilarity is recorded in the North American market. Overall, France and Spain appear more similar to Italy and likely to compete in the same agri-food market segments. The crisis seems associated to a slight modification of the exports structure.