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Les alliances stratégiques asymétriques entre multinationales et PME : le cas de Danone - Djurdjura en Algérie

Abstract : The aim of this work is to study a case of strategic alliance between a multinational firm (Danone) and an agrifood S.M.E (Djurdjura) in Algeria. Situations of size, bargaining power and control asymmetries, turn this agreement into a specific case of inter-firms relations. The consequences of the agreement were analysed on three levels: the entity itself, other subsidiary companies of the Algerian group and the fresh dairy sector in Algeria. The conceptual framework combines strategic analysis and an organisational learning approach. The results show prudence from the SME in relation to the operations of the FMN in order to slow down its learning and to increase its control.
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https://hal.inrae.fr/hal-02664165
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Submitted on : Sunday, May 31, 2020 - 4:19:34 AM
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  • HAL Id : hal-02664165, version 1
  • PRODINRA : 25806

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Foued Cheriet, Frederic Le Roy, Jean-Louis Rastoin. Les alliances stratégiques asymétriques entre multinationales et PME : le cas de Danone - Djurdjura en Algérie. Revue Internationale PME, Editions Management et Société (EMS), 2008, 21 (1), pp.35-68. ⟨hal-02664165⟩

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