All stakeholders, from consumers to regulators are beginning to demand that French viticulturists reduce their environmental impact, but not at the expense of the quality of the wine. This position paper presents the approach to evaluate the compatibility of grape quality and environmental objectives in Central Loire Valley PDO (Protected Designation of Origin) vineyards. The environmental quality of vineyard management strategies will be assessed using the LCA method. The adaptations and choices to be made for LCA implementation are discussed. The data handling necessary to build the typology of production strategies and confront both the product and environmental quality of wineyard management are exposed