There exists a lack of understanding in food consumption research concerning how do people in different culture regulate their emotional experiences through different forms of eating. This paper integrates conceptual pre-understanding with the insights from empirical exploration to offer a tentative framework model than can be used in analyzing emotional eating in different cultures. The emotions of hapiness, gratitude, irritation and shame and their self-regulation though different emotional eating activities were compared across Finnish, French, and Pakistani cultures though a survey methodology. There were strong differences between the three samples : Finnish students react to positive emotions by solitary eating patterns, and to negative emotions by social and luxurious eating patterns. On the contrary, and in the case of negative emotions, reject both social and luxurious activities. Pakistani students associate social and everyday eating activities with positive emotions and react to negative emotions by two contradictory eating patterns. Despite the cultural differences discovered, understanding these differences in terms of differneces in cultural values is challenging, carrying important implications when developing a general framework for analyzing emotional eating in different cultures.