Willingness-to-Pay for Reshuffling Geographical Indications - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement Access content directly
Journal Articles Journal of Wine Economics Year : 2020

Willingness-to-Pay for Reshuffling Geographical Indications

Abstract

This article presents a new experimental protocol for estimating consumers’ willingness-to-pay (WTP) for products involved in a reshuffle of geographical indications (GIs), e.g., a change of hierarchical levels within a restricted area. Although the collective reputation of a given GI depends on its temporal stability, reshuffling a GI area could make it better aligned with product quality or consumers’ perception. We first provide a simple theoretical model in which consumers put a negative value on within-GI quality variance, thereby showing that reshuffling the GI designation scheme may increase WTP without any change in product quality. Using the experimental protocol, we evaluate consumer perceptions of different reshuffling scenarios for the vineyards of Marsannay, Burgundy, France. The results reveal a significant increase in WTP for the current distribution of products’ quality. Elicited WTP values are then used to simulate the optimal GI reshuffle.
Fichier principal
Vignette du fichier
MoniaSaidi_JeanSauveurAy_StephanMarette_ChristopheMartin_2020.pdf (1.12 Mo) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-02871222 , version 1 (25-06-2020)

Licence

Attribution - NoDerivatives

Identifiers

Cite

Monia Saïdi, Jean-Sauveur Ay, Stephan Marette, Christophe Martin. Willingness-to-Pay for Reshuffling Geographical Indications. Journal of Wine Economics, 2020, 15 (1), pp.95-111. ⟨10.1017/jwe.2020.5⟩. ⟨hal-02871222⟩
425 View
150 Download

Altmetric

Share

Gmail Facebook X LinkedIn More