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Wine management and marketing: Opportunities for companies and challenges for the industry

Abstract : This collective work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
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https://hal.inrae.fr/hal-02996301
Contributor : Jean-Walter Schleich <>
Submitted on : Monday, November 9, 2020 - 3:38:26 PM
Last modification on : Friday, February 5, 2021 - 10:10:11 AM

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  • HAL Id : hal-02996301, version 1

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Cheriet Foued, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wiley-ISTE, 281 p., 2020, 9781786305282. ⟨hal-02996301⟩

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