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Marketing and export approach for french wines: The case of LGI wines

Cheriet Foued 1
1 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
Keywords : Wine market wine Export Trade Marketing business strategy
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https://hal.inrae.fr/hal-03114973
Contributor : Jean-Walter Schleich <>
Submitted on : Tuesday, January 19, 2021 - 12:30:26 PM
Last modification on : Friday, February 5, 2021 - 3:46:02 AM

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  • HAL Id : hal-03114973, version 1

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INRAE | CIRAD | MONTPELLIER-SUPAGRO | INRAEOCCITANIEMONTPELLIER

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Cheriet Foued. Marketing and export approach for french wines: The case of LGI wines. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.225-242, 2020, 9781786305282. ⟨hal-03114973⟩

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