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Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]

Paul Amadieu 1, 2, 3 Cheriet Foued 4 Hervé Hannin 4 Carole Maurel 1, 2, 3
1 UM - Université de Montpellier
2 MRM - Montpellier Research in Management
3 Labex Entreprendre
4 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
Keywords : wine business strategy land strategy viticulture vineyard climate change prospective coopetition wine sector wine cooperative innovation international management finance sustainability marketing communication trade france
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https://hal.inrae.fr/hal-03115262
Contributor : Jean-Walter Schleich <>
Submitted on : Tuesday, January 19, 2021 - 2:58:17 PM
Last modification on : Monday, February 15, 2021 - 3:42:31 PM

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  • HAL Id : hal-03115262, version 1

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INRAE | UNIV-PERP | AGROPOLIS | CIRAD | GESTION | UNIV-MONTPELLIER | MONTPELLIER-SUPAGRO | UNIV-MONTP3 | INRAEOCCITANIEMONTPELLIER

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Paul Amadieu, Cheriet Foued, Hervé Hannin, Carole Maurel. Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.245-251, 2020, 9781786305282. ⟨hal-03115262⟩

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