Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]

wine business strategy land strategy viticulture vineyard climate change prospective coopetition wine sector wine cooperative innovation international management finance sustainability marketing communication trade france

Domaines

Sciences de l'Homme et Société Economies et finances Gestion et management

Jean-Walter SCHLEICH : Connectez-vous pour contacter le contributeur

https://hal.inrae.fr/hal-03115262

Soumis le : mardi 19 janvier 2021-14:58:17

Dernière modification le : samedi 9 mars 2024-05:16:03

Dates et versions

hal-03115262 , version 1 (19-01-2021)

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HAL Id : hal-03115262 , version 1

Citer

Paul Amadieu, Foued Cheriet, Hervé Hannin, Carole Maurel. Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.245-251, 2020, 9781786305282. ⟨hal-03115262⟩

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