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Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]

Paul Amadieu 1, 2, 3 Cheriet Foued 4 Hervé Hannin 4 Carole Maurel 1, 2, 3 
1 UM - Université de Montpellier
2 MRM - Montpellier Research in Management
3 Labex Entreprendre
4 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
Keywords : wine business strategy land strategy viticulture vineyard climate change prospective coopetition wine sector wine cooperative innovation international management finance sustainability marketing communication trade france
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https://hal.inrae.fr/hal-03115262
Contributor : Jean-Walter SCHLEICH Connect in order to contact the contributor
Submitted on : Tuesday, January 19, 2021 - 2:58:17 PM
Last modification on : Thursday, June 23, 2022 - 10:28:45 AM

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  • HAL Id : hal-03115262, version 1

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CIRAD | UNIV-MONTP3 | UNIV-PERP | GESTION | UNIV-MONTPELLIER | MONTPELLIER-SUPAGRO | INRAE | INRAEOCCITANIEMONTPELLIER | MOISA

Citation

Paul Amadieu, Cheriet Foued, Hervé Hannin, Carole Maurel. Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.245-251, 2020, 9781786305282. ⟨hal-03115262⟩

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