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Vin, marketing et management : spécificités et enjeux [introduction]

Hervé Hannin 1 Cheriet Foued 1
1 UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences)
Keywords : wine business strategy land strategy viticulture vineyard climate change prospective coopetition wine sector wine cooperative innovation international management finance sustainability marketing communication trade france
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https://hal.inrae.fr/hal-03141737
Contributor : Jean-Walter Schleich <>
Submitted on : Monday, February 15, 2021 - 2:50:35 PM
Last modification on : Friday, March 5, 2021 - 10:08:01 AM

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  • HAL Id : hal-03141737, version 1

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INRAE | CIRAD | MONTPELLIER-SUPAGRO | INRAEOCCITANIEMONTPELLIER

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Hervé Hannin, Cheriet Foued. Vin, marketing et management : spécificités et enjeux [introduction]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Management et marketing du vin : opportunités pour les entreprises et enjeux pour la filière, ISTE Editions, A paraître, 9781784057237. ⟨hal-03141737⟩

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