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Vin, marketing et management : spécificités et enjeux [introduction]

Hervé Hannin 1 Cheriet Foued 1 
1 UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences)
Keywords : wine business strategy land strategy viticulture vineyard climate change prospective coopetition wine sector wine cooperative innovation international management finance sustainability marketing communication trade france
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https://hal.inrae.fr/hal-03141737
Contributor : Jean-Walter SCHLEICH Connect in order to contact the contributor
Submitted on : Monday, February 15, 2021 - 2:50:35 PM
Last modification on : Friday, May 20, 2022 - 9:04:21 AM

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  • HAL Id : hal-03141737, version 1

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CIRAD | MONTPELLIER-SUPAGRO | INRAE | INRAEOCCITANIEMONTPELLIER | MOISA

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Hervé Hannin, Cheriet Foued. Vin, marketing et management : spécificités et enjeux [introduction]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Management et marketing du vin : opportunités pour les entreprises et enjeux pour la filière, ISTE Editions, 2021, Agriculture, Science des aliments et nutrition, 9781784057237. ⟨hal-03141737⟩

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