The facets of consumer-based food label equity: Measurement, structure and managerial relevance - Archive ouverte HAL Access content directly
Journal Articles Journal of Retailing and Consumer Services Year : 2022

The facets of consumer-based food label equity: Measurement, structure and managerial relevance

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Abstract

The aim of this paper is to develop and validate a consumer-based food label equity scale. The paper is based on a literature review of brand equity and food labels, one qualitative study, and three quantitative studies. Partial least squares analysis is used to clarify the hierarchical structure of the proposed food label equity scale. The proposed scale has seven first-order facets, namely Design, Relevance, Credibility, Honesty, Visibility, Awareness, and Clarity. The first-order facets then combine formatively into 3 s-order constructs, namely Trust, Informational Value, and Label Familiarity, and, ultimately, into a third-order construct of global food label equity associations.
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Dates and versions

hal-03466653 , version 1 (01-09-2022)

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François Coderre, Lucie Sirieix, Pierre Valette-Florence. The facets of consumer-based food label equity: Measurement, structure and managerial relevance. Journal of Retailing and Consumer Services, 2022, 65, pp.102838. ⟨10.1016/j.jretconser.2021.102838⟩. ⟨hal-03466653⟩
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