Consumers are increasingly animal welfare-conscious and critical of indoor caged housing systems such as those used in rabbit farming, and Europe has committed to legislate a ban on caged animal farming. Research has evidenced several technical and economic drivers of system change or lock-in in the livestock sector. Here we study determinants, motivations and/or resistance to adoption of pro-welfare practices among French rabbit farmers. First, we held 31 exploratory interviews with rabbit farmers and then performed a thematic analysis on the interview transcripts. We then assessed French rabbit farmers’ receptivity to change, using questionnaires containing 83 variables addressing receptivity to change, technico-economic characterisation of the farms, professional situations, and the personal and professional life of the rabbit farmers. Receptivity to change was evaluated through two synthetic variables summarising pro-change practices (changes already made on-farm to housing, management, feeding, etc.) and interest in innovation (receptiveness to novelty and relationship with innovation) graded on a 3-point scale (low, moderate, high). We analysed effects of technico-economic and sociodemographic variables (social attributes, internal and external motivations) on interest in innovation and pro-change practices using Chi-square tests and Cramer’s V. We collected 78 full questionnaires, i.e. covering 10% of the French population of professional rabbit farmers. Results showed a link between interest in innovation and pro-change practices (P<0.001). Sociodemographic variables (33%, 21/63; P<0.05) rather than technico-economic variables (5%, 1/19; P<0.05) were linked to receptivity to change. Pro-change practices were more influenced by the variables capturing internal motivations (6/16, economic, technical, work facilitation, materialise the farmer’s interests) than external motivations (3/21, societal incentives, family group or social environment). The weight of the sociodemographic variables suggests that transition support systems should be thought out in terms of farmer attributes.