Doing (Consumer) Research with Children: What’s New?
Abstract
This chapter focuses on the use of alternative methods to more properly allow children’s voices to be heard in consumer studies as well as in behavioral or social sciences. It is still a challenge to sensorialists and behavioral scientists to consider different ways of engaging children in their protocol and to involve them as active participants. The present chapter aims to provide examples for both academics and practitioners wishing to engage children in their studies. By describing the different steps of the creation of a protocol designed to target attitudes towards foods in children and by highlighting the added value of engaging them as experiment designers, this chapter ought to offer a cornerstone for new approaches in the understanding of the determinants of eating behaviors and food-related decision-making.