Emojis vs. Liking scores: Which offers a better insight into hedonic dynamics?
Abstract
n hedonic tests, products are usually evaluated by consumers after a single intake, which is not representative of a real consumption. Thus, some tools
have been developed to measure the dynamics of preferences over multiple intakes, with mitigated results.
As an alternative, indirect measures of preferences based on emotions have emerged, and recent researches highlight the potential of emojis for gaining insights about consumers tasting experiences.
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