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Conference Papers Year : 2023

German consumers’ attitudes towards cultured meat


Meat plays an important role in German nutrition, but recent surveys reveal a growing interest in plant based meat alternatives. The aim of this study was to document similarities and differences regarding the attitudes of potential German consumers towards other meat alternatives such as cultured meat. For this purpose, the responses of 3,558 German participants of an online survey were evaluated. More than 94% of the respondents were familiar with cultured meat technology. Nearly 63% of them thought that this novel food is promising/acceptable and 22% indicated that it is absurd/disgusting. Most respondents believed that cultured meat is both a more ethical (67%) and environmentally friendly (58%) solution than conventional meat. In terms of future, almost 75% of respondents believed that cultured meat production and consumption will be commercialised in more than 5 years. The vast majority (70%) would be willing to try this new product, while around 57% only would be willing to eat it regularly. Among them, respondents could imagine a regular consumption especially at home (47%), and in equal shares in restaurants and ready-to-eat meals (37%). Around 40% would prefer to pay the same price as for conventional meat. Only 27% would be willing to pay more or much more whereas 33% want to pay less or much less. There were significant impacts of demographic factors on the willingness to try, regularly eat, or pay for cultured meat. For example, a high willingness to try and to eat this new product was found among male respondents who were young (18-30 years), rarely meat’s consumers or with a low income (<1,500€). This also applies to the female respondents, who, however, belonged to higher income classes. Males with the highest income were only willing to pay much less/less for cultured meat. But females with a low income would like to pay the same/more. These results are important for the discussion of a paradigm change in global meat production.
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Dates and versions

hal-04331924 , version 1 (08-12-2023)


  • HAL Id : hal-04331924 , version 1


A.-K. Jacobs, Marie-Pierre Ellies-Oury, H.W. Windhorst, J. Gickel, Sghaier Chriki, et al.. German consumers’ attitudes towards cultured meat. Book of Abstracts of the 74. Annual Meeting of the European Federation of Animal Science, EAAP, Aug 2023, Lyon, France. ⟨hal-04331924⟩
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