Highlights: - We developed a participatory approach combining co-design workshops, on-farm experimentation and co-evaluation workshops. - We involved different types of stakeholders in the participatory approach: winegrowers, researchers and advisors. - This participatory approach involved winegrowers in the 3-step-process of reducing the use of pesticides. - Two management strategies (one for organic systems, and one for conventional) were co-designed. - The two co-designed strategies significantly reduced the use of pesticides in viticulture. Abstract: Viticulture involves high pesticide use. While methods to reduce this use have been proposed by researchers, they have not yet been widely implemented by winegrowers. Involving winegrowers in the participatory design of new management strategies could encourage the adoption of these methods to reduce pesticide use. In this study, we designed and tested a participatory approach to reducing pesticide use that would be acceptable to winegrowers from a SouthWestern cooperative (i.e., not 'pioneering' winegrowers). The approach was composed of three main steps: A) co-design of the management strategies, B) implementation of the management strategies, and C) co-evaluation of the performances of the implemented management strategies. Winegrowers, researchers, advisors and engineers were involved in the study. The application of this participatory approach enabled the co-design and testing of two management strategies: IPM for Integrated Pest Management [50% reduction of pesticide treatment frequency index (TFI) as compared to the French High Environmental Value reference (HEV)], and ORG2kgCo for organic farming system with a maximum of 2 kg of copper/ha/year. These two management strategies were implemented by 11 winegrowers in three vineyards in SouthWestern France. In both management strategies, two main technical levers were selected to reduce pesticide use: a Decision Support System to optimise the use and substitution of pesticides by biocontrol products. The implementation of the IPM management strategy resulted in a significant reduction of TFI (from-14% to-57%, with an average of-25%, for all pesticides combined) compared to HEV, and the winegrowers who tested ORG2kgCo managed to not exceed the limit of 2 kg of copper per year. This original participatory approach, combining co-design workshops, on-farm experimentation and co-evaluation workshops, highlighted the benefits of involving winegrowers in the reduction of pesticide use.