This article sheds empirical and theoretical light on models for the development and dissemination of biocontrol innovations. These new modalities are counter-intuitive to the dominant model, which remains based on the principles of chemical crop protection solutions. We draw on the notion of business model, in particular the concepts of value proposition and value architecture, and on case studies demonstrating the value of associating several players at different scales, to show the potential for the emergence of new organizational forms to foster the deployment of biocontrol-based biosolutions. This article sheds light on development methods and the change of logic they imply, in particular through the valorization of products and services. The services considered here go beyond agronomic services and involve a variety of organizational competencies. They can concern a variety of territorial scales and include a diversity of private and public players. In addition to solving agronomic problems, this perspective opens up new avenues for linking agriculture and society.