Consumer perceptions of eco‐friendly vs. conventional wines in Australia
Comment les consommateurs perçoivent les vins éco-labellisés face aux vins conventionnels en Australie
Résumé
Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, without any comparison with other eco‐friendly products. This paper proposes to partially fill this gap by comparing consumer perceptions of conventional and different eco‐friendly wines in Australia.