Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: Example of the olive oil chain
Résumé
COLIVE Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: example of the olive oil chain)seeks to understand the socio-economic conditions of olive oil, olive waste and by-product valorisation for a transition to a circular economy in the Mediterranean area. The overall aim of this research is to research and understand the socio-economic conditions and processes of local food, agro-waste and by-product valorisation. Specific objectives: Understand the political conditions and individual farmers’ and consumers’ attitudes toward the valorisation of olive oil, its waste and by-products; Achieve a better knowledge of the processes of cooperation and innovation of groups of farmers and agrifood SMEs; Demonstrate the importance of three action levels for local food, agro-waste and by-product valorisation; Come up with recommendations for policy makers and business actors.