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Evaluating nudging strategies towards pulses: how a virtual setting combining eye-tracking and explicit measures can help to understand consumer behavior?

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https://hal.inrae.fr/hal-03251650
Contributor : Sabine Julien <>
Submitted on : Monday, June 7, 2021 - 11:31:47 AM
Last modification on : Tuesday, June 8, 2021 - 3:37:34 AM

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  • HAL Id : hal-03251650, version 1

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Juliana Melendrez-Ruiz, Isabelle Goisbault, Jean-Christophe Charrier, Kevin Pagnat, Laurence Dujourdy, et al.. Evaluating nudging strategies towards pulses: how a virtual setting combining eye-tracking and explicit measures can help to understand consumer behavior?. 9. european conference on sensory and consumer research (eurosense), Dec 2020, Rotterdam, Netherlands. ⟨hal-03251650⟩

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