Digital agricultural technologies are the application of big data and precision technologies to agriculture. Its main promise is to support global food systems, making them efficient, profitable, and sustainable. However, little we know of its advance between developed and developing countries and what are the potential consequences that these differences can have in terms of digital divide. Through a review of secondary information of startups selling digital technologies, this study explores the characteristics of the digital agriculture landscape in Colombia and France and highlights the need to conduct comparative studies that make evident the gaps between North and South.